Gold and Silver Awards
VisitEngland’s Gold and Silver Awards celebrate accommodation establishments that outperform in their category, offering exceptional quality within their star rating. The awards help guests find special places where hosts go the extra mile, whatever the size, style or star rating of the accommodation.
Our assessors make recommendations for Gold and Silver Awards based on their annual assessments. They’ll look at quality in all areas, especially housekeeping, service and hospitality, bedrooms, bathrooms and food (if provided). While star ratings are based on a combination of quality, range of facilities and level of service offered, Gold and Silver award are based solely on quality. Businesses must maintain the necessary scores for a Gold or Silver Award each year.
Gold Awards are available to participants in the Hotel, Guest Accommodation, Self-catering (3* to 5*), Serviced Apartment, Glamping, Park (4* to 5*) and Hotel Boat schemes. Businesses nominated for a Gold Award may receive a second ‘mystery visit’ by an area manager before the award is confirmed. Silver Awards are available to participants in the Guest Accommodation and Hotel schemes.
As part of their annual assessment of Hotels and Guest Accommodation businesses, assessors will sample the breakfast, looking at the choice and range of dishes offered, presentation and culinary skills, quality of ingredients and produce, and breakfast service and hospitality. Those with exceptionally high scores will qualify for a VisitEngland Breakfast Award. Businesses must maintain the necessary scores for a Breakfast Award each year.
The small print
Written assessment reports show the scores received in all areas, so owners can see how close they are to achieving an award and may ask for advice about how to improve.