Quality recognition for your visitor attraction

Is visitor attraction assessment and recognition for me?

The quality assessment is designed to help visitor attractions to improve, whether through increased visitor numbers, a more engaged visitor experience or an increase in revenue. Any business can be assessed, as long as it meets our definition of a visitor attraction:

A permanently established excursion destination, a primary purpose of which is to allow public access for entertainment, interest or education and can include places of worship, rather than being primarily a retail outlet or a venue for sporting, theatrical or film performances. It must be open to the public for published periods of the year and should be capable of attracting day visitors or tourists, as well as local residents.

Activities and tours

For attractions that provide an activity as the primary focus of their business, such as a zip wire ride or a horse riding experience, an activity-based assessment will be carried out by the assessor. A tour assessment is for those businesses that offer a tour as their primary or sole experience. Any type of tour can be scored, including bus tours, walking tours and boat tours.

Assessment levels

There are 2 different levels of assessment for Visitor Attractions:

• Quality Assessed – a full assessment with no star rating
• Visitor Ready – an entry-level digital accreditation scheme